Education, Politics, Technology

Quick Tips to Boost Engagement on Your Social Media Pages

Before you plan your next post, start using these easy engagement tips to set your pages on fire! Read on for our favorite social engagement ideas to boost everything from page likes, post likes, comments, shares, followers, to full-blown stark raving mad fans! 1. Instagram – Boost Engagement & Conversions 50% of Instagram users follow at least one business, the …


Education, Politics, Technology

The Most Profitable Video Marketing Tips On Offer

Whilst content marketing via blog post and email marketing is a very powerful sales conversion process, video marketing speeds things up. If you’re able to tell a complete personal story through videos, people are more likely to develop the kind of emotional urgency that leads them to either feel like they know your product already or like your product enough …


The Evolution of Marketing Channels for Digital Media

Caleb hangs his back-pack up everyday when he comes home from middle school. He kicks off his shoes, uses the bathroom, maybe fixes himself something to eat. The remote control gets grabbed, but mainstream TV is not what comes on the screen. Through the Sony Google Net Box, Caleb dials up a list of YouTube videos. He is absorbed as …

The Business of Viral Videos

Viral marketing, also called viral advertising, refers to a marketing technique that utilizes unconventional means – like websites – in spreading information about a product or service. One of the best ways to do viral marketing is by creating video campaigns. Videos attract a bigger audience because they can be seen on practically every corner of the Internet, specifically on …

A Tutorial on Watching YouTube Videos From an iPhone

Are you a big fan of YouTube? If you’re anything like me, then you endlessly spend the day looking for the newest and funniest video clips uploaded. Well, thanks to Apple’s iPhone, we video addicts now have our golden fleece. The iPhone lets us enjoy videos wherever we are. One of the best functions that Apple is using the sell …

Video Marketing for Lawyers: How to Become a Video Editor

It’s simple really. Start with the most expensive and unintuitive software program on the market (Final Cut Pro) and then spend hundreds of hours figuring out what all those little buttons and dials are for. Video editing can be as simple as pressing the ‘upload to YouTube’ button from your smart phone. On the other hand, you can spend years …

Your 2019 Guide on How to Use Video in Email Marketing

It’s not news that video is at the forefront of marketing these days. From creating videos for your website to hosting Facebook Live sessions, this marketing tool has transformed from a nice-to-have to a must-have if you want to effectively engage with your audience and build a loyal following who will be more apt to purchase from you. Video-based marketing …

3 Aspects of In-House Video Production

There are statistics all over the Internet that show just how powerful audiovisual content is. CISCO’s report ‘Visual Networking Index: Forecast and Methodology 2014 – 2019’ indicates that audiovisual content will be driving 80% of internet traffic by 2019. You may be considering incorporating film into your marketing campaign. You may also be wondering how other brands are able to …

5 Video Marketing Tips To Help Grow Your Business

Competition in most industries is fierce. You need to connect with your target audience and rise above the noise in a crowded market. Videos are a great marketing tool to help you achieve various goals of your business, whether it be to improve brand awareness, build trust and authority, or give indecisive prospects that extra push to finally close the …